Ở nước ta, thu nhập bình quân đầu người của dân lao động chủ yếu ở mức trung bình đến khá. Đây cũng là yếu tố ảnh hưởng đến việc đầu tư kinh doanh vào những mô hình cà phê giá rẻ. Với cà phê cóc, cà phê vỉa hè bạn sẽ khó đảm bảo về mặt chất lượng. Tại sao trong cùng một phân khúc giá bạn lại không thử lựa chọn cà phê rang xay tại chỗ để đảm bảo hơn về chất lượng.
Mục Lục
Sự ra đời của cà phê rang xay tại chỗ.
Cà phê là loại thức uống phù hợp với mọi đối tượng khách hàng từ người có thu nhập thấp đến người có thu nhập cao, từ tầng lớp bình dân đến tầng lớp vương giả. Thưởng thức cà phê đã và đang trở nên phổ biến và trở thành thói quen hằng ngày của nhiều người. Tuy sử dụng hàng ngày nhưng ít ai thực sự quan tâm và tìm hiểu những kiến thức về cà phê rang xay. Đây là loại thực phẩm được sản xuất từ 100% hạt cà phê nguyên chất trải qua quy trình rang xay với nhiều công đoạn và yêu cầu khắt khe.
Bên cạnh đó, thị trường tiêu dùng hiện nay thật giả lẫn lộn, vì mục đích lợi nhuận mà bất kỳ cơ sở kinh doanh nào cũng sẵn sàng sử dụng chiêu trò để qua mắt người tiêu dùng và cung cấp những sản phẩm kém chất lượng. Thấu hiểu điều này, mô hình kinh doanh cà phê rang xay ra đời là cơ sở khẳng định chất lượng của sản phẩm và cũng là đòn chí mạng đánh thẳng vào những cơ sở cung cấp nguyên liệu cà phê bẩn. Với mô hình cà phê rang xay, khách hàng không những được thưởng thức những ly cà phê thơm ngon mà còn được tận mắt chứng kiến quy trình tạo ra ly cà phê từ hạt rang mộc chất lượng được xay và pha chế tại quán. Có thể nói không có mô hình quán cà phê nào dễ lấy được lòng tin của khách hàng như mô hình cà phê rang xay tại chỗ.
Quán cà phê rang xay tại chỗ
Mô hình cà phê rang xay tại chỗ.
Mô hình cà phê rang xay tại chỗ ra đời đã thổi một làn gió mới cho bức tranh tổng thể của thị trường kinh doanh cà phê ở Việt Nam. Đồng thời nó đã đánh dấu một hướng đi riêng, là bước chuyển mình đầy ngoạn mục của ngành công nghiệp cà phê nói chung. Từ lâu nhiều người vẫn có nhận định rằng cà phê chất lượng luôn được ưu tiên xuất khẩu, những loại cà phê kém chất lượng sẽ được giữ lại tiêu thụ trong nước. Cà phê rang xay tại chỗ ra đời đã đánh tan suy nghĩ này của nhiều người bởi họ đã được tận mắt chứng kiến những nguồn nguyên liệu thực sự chất lượng không thua kém gì hàng xuất khẩu.
Một điều dễ dàng nhận thấy ở mô hình kinh doanh cà phê này đó là không gian quán không quá rộng rãi, bàn ghế cũng không quá nhiều và chỉ đủ cho khoảng 15 đến 20 người ngồi. Tuy không quá chú trọng về nội thất nhưng quán cà phê rang xay luôn thu hút lượng khách hàng nhất định. Đối tượng khách hàng chủ yếu của mô hình cà phê này là các bạn sinh viên hay nhân viên văn phòng.
Mô hình cà phê rang xay tại chỗ
Nét đặc trưng của cà phê rang xay tại chỗ.
Quán cà phê rang xay tại chỗ không cần diện tích mặt bằng quá rộng rãi, chỉ cần một diện tích nhỏ là bạn đã có thể bắt đầu kinh doanh mô hình cà phê độc đáo này. Yêu cầu về cách bày trí cũng rất mộc mạc, chỉ cần vài đồ nội thất cơ bản phục vụ cho việc thưởng thức cà phê là đã có thể hài lòng khách hàng. Chi phí đầu tư thấp là đặc trưng của mô hình này.
Để bắt đầu công việc kinh doanh mô hình cà phê rang xay tại chỗ bạn chỉ cần một mặt bằng có diện tích trên dưới 30 mét vuông, bố trí chỗ ngồi cho khoảng từ 15 đến 20 khách. Trang trí quán ngăn nắp, sạch sẽ và tối giản. Một nét đặc trưng tạo nên điểm khác biệt của mô hình cà phê rang xay tại chỗ so với những mô hình khác đó là có quyền pha chế được thiết kế với những quầy tủ nhỏ để đựng các loại hạt cà phê rang mộc khác nhau và làm bằng kính trong suốt để khách hàng có thể dễ dàng nhìn thấy. Đặc biệt, máy xay cà phê sẽ được bố trí ở nơi mà mọi khách hàng đều có thể nhìn thấy để dễ dàng quan sát quá trình tạo ra một tách cà phê thơm ngon chất lượng.
Nét đặc trưng của cà phê rang xay tại chỗ
| Xem thêm: Các Loại Cà Phê Hạt Rang Xay Phổ Biến Hiện Nay – Cách Pha Cà Phê Chuẩn
| Xem thêm: Cà Phê Rang Xay Là Gì? Những Tiêu Chí Để Đánh Giá Cà Phê Đạt Chuẩn
| Xem thêm Nét Đặc Trưng Tạo Nên Thành Công Cho Mô Hình Cà Phê Rang Xay Tại Chỗ
Sự thành công của cà phê rang xay tại chỗ.
4.1. Mô hình cà phê bán giá cả phải chăng. (h3)
Với mức giá chỉ từ 12 đến 15 ngàn đồng đã có ngay một ly cà phê thơm ngon chất lượng nên bất kỳ ai cũng có thể là khách hàng của mô hình này. Nếu bạn đang là khách hàng thân thiết của những mô hình quán cà phê khác thì hãy thử một lần ghé thăm quán cà phê rang xay, với những trải nghiệm thú vị mà mô hình này mang lại chắc chắn sẽ không làm bạn thất vọng.
4.2. Nhiều sự tiện ích. (h3)
Được xem là mô hình cà phê giá rẻ nhưng không đồng nghĩa mô hình này không cung cấp đầy đủ những tiện ích cho khách hàng. Mô hình cà phê rang xay được trang bị hệ thống kết nối internet wifi miễn phí, có nơi còn thiết kế cả khu vực gắn máy lạnh nên khi đến quán khách hàng có thể vô tư vừa thưởng thức cà phê vừa lướt web xem tin tức. Wifi đầy đủ, ánh sáng tốt, không gian thoáng mát còn giúp đáp ứng tốt nhu cầu học tập và làm việc của nhiều đối tượng khách hàng. Bên cạnh đó, bởi quy mô không quá lớn và số lượng khách hàng không quá đông nên quy trình phục vụ luôn diễn ra nhanh chóng, nhân viên luôn nhiệt tình trong khâu phục vụ chắc chắn sẽ mang đến cho bạn sự hài lòng về tiện ích.
Sự thành công của cà phê rang xay tại chỗ
4.3. Phong cách trang trí tối giản.
Cà phê rang xay tại chỗ luôn đặt yếu tố chất lượng lên hàng đầu, phong cách trang trí không quá cầu kỳ và tối giản hết mức có thể mà vẫn đảm bảo chiều được lòng của những khách hàng khó tính nhất. Với mô hình cà phê rang xay tại chỗ bạn chỉ tốn chi phí nhiều tiền cho máy rang cà phê mini và máy xay cà phê, còn đối với bàn ghế và đồ trang trí chỉ cần vài bộ bàn ghế nhỏ là đã có thể phục vụ tốt nhu cầu thưởng thức cà phê của khách hàng đến quán.
4.3. Chất lượng đảm bảo.
Như đã đề cập ở trên, cà phê rang xay tại chỗ đặt lợi ích của khách hàng lên đầu tiên và quan tâm đến sức khỏe người tiêu dùng. Đảm bảo về mặt nguyên liệu cà phê nguyên chất 100% với mức giá phải chăng là những cam kết của mô hình này đối với khách hàng. Chính những đặc điểm trên không khó hiểu khi ngày càng có nhiều người tiêu dùng ưu tiên lựa chọn quán cà phê rang xay.
Lời kết: Hy vọng qua những thông tin mà chúng tôi đã cung cấp sẽ giúp bạn hiểu rõ hơn về những nét đặc trưng của mô hình cà phê rang xay tại chỗ để bạn có thêm nhiều sự lựa chọn trong việc trải nghiệm thưởng thức cà phê. Cảm ơn bạn đã quan tâm và luôn theo dõi chúng tôi.
Tags: Cà phê hạt, cà phê nguyên chất, cà phê rang mộc, cà phê rang xay, cà phê giá sỉ, 90S Coffee
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